“If you want peace of mind knowing that you’ll get good quality captions for whatever you’re putting into the Rev system and don’t want to go through spot checks or quality reviews, then Premium Service Captions is worth the investment.”
For 35 years, MVD Entertainment Group has served both artists and audiences by distributing everything from movies and music to a variety of other collectible merchandise.
As a full service distribution company, MVD exclusively represents thousands of audio and visual products for DVD, Blu-ray, CD, and vinyl across the world. The company also has a huge catalog of digital rights, which they distribute to popular streaming platforms like Amazon, iTunes, Fandango, Tubi, and more.
To meet the requirements for these platforms, MVD must submit closed caption files with their films, and the quality standards for these captions are very high. If the caption files aren’t up to snuff, the digital platform won’t accept the file and kick it back to MVD.
In order to scale their quality control process and ensure that distribution timelines stay on track, MVD leverages Rev’s Premium Service Captions offering, helping them save time, streamline workflows, and reduce the number of files that get rejected by digital streaming platforms.
MVD’s small but incredibly successful team distributes about 100 feature films to digital platforms per month. MVD Asset Manager Tiffany Bafile is one of the people responsible for managing the distribution workflow and collecting the necessary assets for each film.
MVD isn’t just responsible for distributing the films — the company also handles the affiliated trailers, captions, artwork, and other promotional materials.
“We manage the chaos of making sure that titles are going live in the moment and then also prepping for down the road,” she said. “It’s a bit of a roller coaster of managing it all and ensuring that everything is on time.”
Bafile is one of two people at MVD who handle issues with captions if a platform rejects a film for quality reasons. When she and the team started running into issues with file kickbacks from small spelling mistakes and placement issues, she began paying closer attention to the quality of their caption files. But because the team is so small, quality review sometimes took hours.
“There were some long afternoons for me to just go through and review the captions,” she said. “I would spot check probably one to two hours a couple of days a week if I noticed something was looking off or we had some sort of kickback from a streaming platform.”
Premium Service Captions grants MVD access to the top 5 percent of Rev’s captioning professionals — masters of accuracy, content, timing, and unique style.
This higher level of service has helped MVD cut down the average amount of time spent in quality control by roughly 90 percent — a process that once took Bafile four hours now only takes 30 minutes.
Furthermore, MVD has seen an 80 percent decrease in the number of caption files rejected by streaming platforms due to quality issues.
“My colleague and I were doing a more thorough check, but now it’s at the point where we don't have to spot check or really go through the captions at all,” Bafile said. “We're not getting any kickback at this point. I mean, the minor issues were just eradicated completely.”
As a Premium Service Captions customer, MVD also has access to a dedicated account representative to help answer questions and resolve issues.
“I like the day-to-day service itself because I know if there's anything going on, I can reach out to our representative and immediately hear something back within a day. You’re always great and on hand whenever there's something or an issue that comes up,” Bafile said.
And if issues arise or files do get kicked back, Bafile said she can rely on Rev to take care of the issue and deliver the highest quality captions the MVD team has found.
“If you want peace of mind knowing that you’ll get good quality captions for whatever you’re putting into the Rev system and don’t want to go through spot checks or quality reviews, then Premium Service Captions is worth the investment,” she said.