“As we’ve matured and grown as a company we’ve recognized that we can’t do everything. So it’s valuable to have a partner like Rev create a value add-on for our clients with transcription.”
Resonate Recordings was founded in 2014 to support the burgeoning podcast movement. They are a collective of audio, creative branding, and podcasting professionals who are committed to making podcasting easier.
This group of passionate and experienced people serves more than 2,500 clients. Their customer base ranges from Fortune 500 companies and entrepreneurs to influencers, and hobbyists. Whether you’re creating a comedy show, a hit true-crime series, or a guerrilla marketing campaign, Resonate supports all things audio.
As a customer-first organization, Resonate prides itself on making life simple for its clients. As long as someone can talk into their microphone and give editing notes, Resonate’s team of experts can take care of the rest. They strive to provide white glove services that help podcasters shine through headphones.
As a podcast production company Resonate prides itself on understanding all the nitty-gritty details of post-production and audio editing. They want to be a one-stop-shop for podcasters and build strong customer retention. But according to Resonate Production Manager Adam Hendricks, that’s easier said than done. “In the past, what we most often heard clients say in leaving Resonate is ‘there's a lot of features and services I need, but you guys only provide part of the puzzle,’” he said.
One of those most requested features by clients was transcription. Podcasters have a particular rhythm and flow they want their episodes to follow.“We'll get instances where we get a six-page paragraph of formatted editing instructions,” Hendricks said, “and our engineers have to read and decipher the client’s meaning.” Maybe they want sound effects added, or clips moved to a different place in the recording.
But Resonate audio engineers are not in the booth with the host. In fact, podcast editing is often an asynchronous process. And often a very time-bound process. Sending editing notes back and forth is time-consuming. So providing detailed recording edits makes the process smoother for all involved.
However, Resonate was focused on growing its client base. The developer team did not have time to build out a model focused on timely and accurate transcription. And yet they wanted to deliver the best possible editing experience for their podcasting community. So Resonate went looking for a partner that could meet their transcription needs.