Webinar

How Sage Intacct's Transcription Workflow Saves Them 5+ Days a Quarter



Webinar Transcription

Nick Black

We'll go ahead and just jump in now. Thank you so much for taking some time to connect with us today to discuss a little bit about how Sage Intacct was able to save tons of time using Rev for transcription. Before we get started, I'd love to start with some quick housekeeping notes.

I'm very much encouraging everybody that's on today to ask questions, feel free to ask questions whenever you want throughout our time together, whether it be in the chat section or the question section in the bar to the right. We have time at the end of our time today to answer any questions you may have for either myself or Andrew, who I'll introduce in a second.

Second housekeeping item is if you need to hop, please feel free to do so. We will be sending a recording of our time together today at the end our time together. And so I'm going to ahead and pull up my screen really quick, so we can just do a quick introduction of Rev. Give me just a second here. There we go. All right. Imagine everybody can see my screen now. If not, feel free to raise a hand. But very good. Let's get started today with first discussing a little bit about Rev. And so for those of you that may be new to Rev and what we do here, what we are is an on-demand transcription closed-caption, foreign subtitle, and document translation provider.

We serve a wealth of customers, a little over 100,000, probably more like 150,000 at this point. We have a large customer base, which means we have tons of audio that we do transcription and captions for. We definitely process more than any other provider in the market. And we're able to do that because we have a large network of transcriptionists, captionists, and translators that work for Rev in the amount of a little over 30,000 at this point in time. To go a little bit deeper into the services that we offer and kind of the differences between them, you can see here that we have a 99% accurate human transcription service. So that service is a dollar a minute. That is our human service, and so a human will be editing the document to make sure that it is 99% accurate. But we do offer a completely automated, more rough draft solution, and so that would be a machine transcription.

The biggest difference here is the accuracy that you're gonna receive and the time in which you receive it. So a rough transcript will definitely get back to you faster. Other than that, we do also offer English closed captions. This would be text on screen. Imagine a movie or a YouTube video where you can see the text as you're watching the video. We provide that service, and we also translate that to 15 different languages in our foreign subtitle service.

Finally, we offer document translation. So you can see at the very bottom of your screen, and so that document translation could be anything as serious as immigration forms or birth certificate down to just doing a simple business translation, potentially for like a client. We do serve a lot of people, as you can see here. We serve 60% of Fortune Five and 25% of the Global Two.

You can see some of the big name customers that we currently serve here. But we serve everybody at all scales from small to large, sometimes it's the way where the small people spend a lot more than the bigger people or vice versa, but we serve many, many different people in many, many different areas. But other than that, it's my pleasure to introduce to you today Andrew Sevillia from Sage Intacct. Currently Andrew is the Director of Customer Marketing at Sage Intacct. He has over 10 years of experience in this marketing sector with experience in technology. That being said, I can, right now Andrew is mostly focused on providing electronic content or resources, reference material for the customers, whether it be doing case studies, making videos, making references for the sales team, so on and so forth. So, Andrew, thank you for taking some time to connect with us today, how are you doing?

Andrew Sevillia

Yeah, it's my pleasure Nick. Thanks for having me, it's good to be here.

Nick Black

Awesome, well I think what would may be really good or a good place to start is if you just give us a quick run down on what Sage Intacct is and a little bit about your role there.

Andrew Sevillia

For sure, so Sage Intacct is a cloud accounting software application, and it's been in business for about 20 years. And so we provide accounting software for companies of all sizes, primarily in North America. We serve the office of finance, so think CFO, director of finance, controller, accountants primarily. Every business needs accounting software, no matter what your size is, so we're in the good position of being a cloud-native application. At a high level, that's what Sage Intacct is all about.

Nick Black

Awesome, awesome. Can you kind of give us a quick outline of what kind of headaches or challenges you were trying to solve before you started looking for providers in this space?

Andrew Sevillia

Yeah, absolutely. So, Nick, I'm doing in the neighborhood of about 15 customer stories per quarter, and in order to be able to produce the content, I have to interview a lot of people and gather their stories. So the headache or the challenge that I was trying to solve for was, I was doing the transcriptions myself. So recording the calls and then trying to transcribe the conversations sort of in my spare time. And it was just taking a long time to do that, and so I needed to solve for that challenge.

Nick Black

Got it. And so with this longer process that you're referring to, kind of doing it yourself and I'd also be interested to know if you have any idea of what your words per minute were when you were actually trying to transcribe things yourself?

Andrew Sevillia

Oh boy, that's a tough question. It's funny, I took a couple of typing classes in high school, and back then, I'm gonna not tell you how old I am, but back then we were learning how to type on a typewriter. So you sit there with the typewriter and you have a stopwatch or a little alarm and then you'd set it for like five minutes and try and figure out what is your, how many words are you typing per minute. And I think I got up to like 45 or 50, which it's not a great number. So that should give you an indication of like I am not the greatest speed typer.

Nick Black

Yeah, so it sounds like you were trying to look for some ways to solve or create more efficiency. And so what was preventing you or what was having to do this on your own preventing you from spending more time on?

Andrew Sevillia

Yeah, that's a great question. So, you know, I'm trying to create these documents, this content, customer stories at a pretty rapid pace. And so by spending a lot of time on the transcription, I wasn't able to get the drafts prepared, put them through the review and approval process, and then get them up on the website. So it just prevented me from doing really what my, the primary function of my role is to build relationships with customers. And so when I was busy kind of doing the manual work, I didn't have as much time to do the value-added work. So it was kind of preventing me from, again, building relationships with customers, finding opportunities to tell their stories, partnering with other parts of the business, sales, marketing, exec staff, and so it was really just preventing me from doing the kinda work that I need to do in order to be successful in my role.

Nick Black

Great, great. So it sounds like you did a lot of diligent work in looking for solutions. Can you tell me a little bit about how you were looking for providers, kind of what was on your mind when you were doing that?

Andrew Sevillia

Yeah, sure. I have a lot of really smart marketing people in my life, and so I was describing this process to a co-worker at a previous company, and he said, why are you spending your time doing the transcriptions yourself? There's a great service out there called rev.com, and why don't you look into that? And I said okay. So I did. I got on the website, and it was just a no-brainer. To streamline what was a very manual process is really key to being successful at kind of any job. It doesn't matter if it's marketing or sales or whatever, any industry. If you can off load some of the really manual time- consuming stuff and then dedicate more of your time to the value-add. So again I spend some time on the Rev website. I read some testimonials from existing customers. Some of the logos you have on your site really impressed me in terms of who your customer base is. And so, you know, and the price was right. And so you know what, I set up, it was really simple. I set up a business account so that not only myself but some of my co-workers who are also doing interviews and conducting webinars and that sort of thing could access the Rev platform and use their services. And, you what, I got the account set up in one day, and I placed an order the same day. And it was simple. I mean, I just dragged the audio file into the order page on rev.com and I got the transcript back, I wanna say the same day. So it was really fast. I mean if I thought about how much time it would've taken me to do the transcription for that project, I mean, we're talking like a couple hours, three, four hours. So let's talk about what's involved with doing the transcription for me is listening to the audio over and over and over again and making sure that I didn't miss anything. So it was a no-brainer to sign up for rev.com.

Nick Black

Awesome. I know in there you talked a decent bit about turnaround time. I'm kind of interested, what was most important to you? Was it accuracy of the file? Was it turnaround? Price, maybe a mixture of all three?

Andrew Sevillia

Yeah, that's a great question, Nick. And you know what I would say to that is some of the other web conferencing platforms that I've used, they have a built in transcription service. And what I noticed with those is that they were sort of automated so the accuracy was not great. I'd get a lot of misspelling or words that were not the right words that somebody said. So I think the most important thing for me was the price, the accuracy and then the turnaround time when it came to rev.com. I would say 99% of the time, the transcripts that I get back from rev.com are accurate. There's very infrequently that there's a word that wasn't the right word or whatever it might be. So it's kind of those three things. It was the price was, you can't beat the price. The accuracy and then also just getting the transcripts back lightening fast were what sealed the deal for us.

Nick Black

Great, great. And I know you mentioned in there kind of the automated solutions that are out there, and obviously Rev offers our own. That all being said, were you ever considering other solutions like that? Like what solutions all kinda came to your mind, both automated human?

Andrew Sevillia

Yeah it was really just I needed that human touch. To be honest with you, Nick, once I signed up for Rev, I didn't look at any other solutions because it satisfied all the requirements that I had in terms of ,again, getting the transcripts back, getting them accurate, and again the price. You just can't argue with the price.

Nick Black

Got it. Were there any reservations that you may have had?

Andrew Sevillia

You know, I was concerned because, listen, in my use of Rev, let's say a monthly basis. We're probably loading up somewhere in the neighborhood of 20 to 25 recordings a month. And I was a little concerned, like hey can they handle this? Turns out you have turned around the transcripts for all 20 to 25 interviews lightening fast. So I was a little concerned if you had the bench, the deep bench of transcription folks, and it turns out you do. So no reservations on my side.

Nick Black

Yeah, that's great to hear. I'm kind of interested at what were you able to do by kind of implementing this transcription process or this transcription workflow into your process versus doing it yourself? What were the benefit?

Andrew Sevillia

Yeah, so listen I've committed to my leadership that I will produce 15 customer stories per quarter. And so that means, like I said earlier, I need to interview, conduct one and a half interviews, at least, a week, so two interviews a week. So what it's enable me to do is spend more time building relationships with my customers. And so the way that we position the service that we provide is we wanna be an extension of our customer's marketing. So if you think about a lot of small to medium size businesses, they don't have a deep bench of marketing people on their team.

So what I wanna do is shine a light on who these people are, what they're doing and the success that they're having. So in order to do that, I need to, again, talk to a lot of people, build relationships, build that level of trust with them, and what Rev has allowed me to do is, again, automate what was a very time-consuming, manual process in favor of building those relationships, getting closer with my customers. And not only that, Nick, but it's also enabled me to spend more time with my internal customers. So I work really close with my PR team, with my demand gen team, with my product marketing team, with sales, my executive staff to understand what is the direction of the business and how can I support those goals. So every quarter I sit down with folks across the business to try and understand what customer stories are they looking for. What are the kind of flavors that they need in order to support their demand gen campaigns or their PR efforts, et cetera, et cetera.

So what it's enabled me to do is become a much more strategic advisor to the business and play more of a partnership role with the key folks across the business. Listen, Nick, I think whenever we can find ways to automate what would otherwise be very manual processes, we need to do that. It really, it behooves us to find ways to automate. And rev.com has been one of those tools that I, I call it my toolbox. There's a few software applications, rev.com included, that are in my toolbox. So there're things that have helped me throughout my career to automate processes and be able to provide support and support the business as it continues to grow.

Nick Black

Yeah, thanks for the really good rundown. Obviously, there may be some people on the line, other people that view this in the future that are kind of interested in how they should make decisions, what they should consider when looking for a vendor like Rev that could automate a workflow like this. What would be your top considerations for those that may be looking for a service like this now or in the future?

Andrew Sevillia

Listen, I wish I had gotten started with Rev years earlier. I feel like I would've been able to be much more productive so one thing I would say is if you haven't already considered a transcription service, you really need to take a close look at Rev. Again, I think the most important things are the speed at which the transcription is turned around. I mean, sometimes it's within hours. I'm continuously surprised and kind of delighted by how quickly I get these transcripts back. Again, the price, a dollar per minute. Typically my interviews are about 60 minutes long. And so I can kind of calculate what my budget's gonna be for a transcription on a monthly and quarterly basis. So that helps me as I'm doing my annual budget planning. The other thing is the accuracy. Again, if I looked at the transcripts that I got from some of the conferencing software that I've used, it just doesn't compare. The level of accuracy is just much greater with rev.com. And here's why that's important to me. I need to really understand all the nuance of these customer stories in order to be able to deliver the drafts and kind of go through the review and approval process, so having that level of accuracy is critical. It's really key. And Rev delivers that.

Nick Black

Awesome. I guess if you had to describe Rev in kind of one word or the thought of Rev in one sentence, what would that be?

Andrew Sevillia

It's a great question, and I'll tell you what. I think Rev for me, it just simplifies what was a very manual process. It just takes a lot of the hassle, the worry out of being able to turn around these customer stories in a timely manner. So I think in one word I would say simplify.

Nick Black

Awesome, awesome. That all sounds really good to me. I appreciate the run down. I think at this point we can kind of open it up to other questions that people here may have. Before we open up the questions, one quick offer, and I'm gonna reshare my screen again here. So bear with me for just a second. You should see this here. For those that my be considering Rev as an option either now or in the future, we'd love to extend a voucher your way. And so you can use this link at Rev to get access to $10 or 10 minutes at rev.com, so you can try it for yourself. Also if this is a time that you need to hop before Q and A, please feel free to hop. We are gonna send a recording, but with that we're gonna kinda just go into questions that you may have. So I will switch over here to see. If you have questions, please feel free to type them into the question section. We should be able to answer those from there, but let me hop over really quick, see if we have anything here yet. What may be a fun practice too while we're waiting here is, Andrew, do you have any good questions that you think maybe somebody would need to ask or maybe a question that somebody may be afraid to ask?

Andrew Sevillia

Yeah, that's a great, thanks for asking me that, Nick. You know, what I would say is a great thing that I really love about Rev is every once in a while, someone will come to me and say, hey Andrew, in all of the interviews that you've conducted, did you ever have a conversation with a customer around a specific topic or a specific product, right? And what I love about Rev is that I can go in and there's a search bar on the back end, so I can search for a keyword. So let's say, for instance, that somebody is curious about any of customers who have mentioned the word fixed asset. Instead of poring through the hundreds of transcriptions, the documents, I can just quickly search for that keyword, and it shows me all of the transcripts where that word has been part of the conversation. And that's just saved me, I can't even tell you, how much time that's saved me. It's really just a wonderful feature.

So, listen, I think the thing is, Nick, I'm only really scratching the surface in terms of all that Rev has to offer. I mean, I'm really just using it for transcription services, and so let me give you another example. We conduct at our big annual customer conference, about 20 video testimonial interviews. And so what I do after the conference is I take the audio from those video testimonial interviews, and I use those, I load them up to Rev, I get the transcripts, and then I edit from the transcript exactly what I want in the final video. Again, these are 60 minute video testimonial interviews. I need to get the final product of the video around two to two and a half minutes, and so Rev provides me with the transcripts that I can then edit down from to get to the really most important components of that video testimonial interview. And then work with my video production team, and say here's exactly what I want in this video. So, again, that's another great thing about Rev that we're using.

Nick Black

Great. Well in that time, we did get a question, and so this actually may be good to have us both answer. What we're seeing here is, on average, or the question is, on average, how fast have your file turnaround times been? And so that's a really good question, thanks for asking that. And Andrew I'd love to hear kind of what you've experienced too, but at Rev we have a lot of data that helps us understand turnaround times. Typically what you see on our website is us erring on the side of caution. We find things come back in a lot of different times, but typically much sooner than what we say.

To kind of bring this all together for you, it really is dependent on how long the file is. And so, let's just say you have a 30 minute file that needs to be transcribed. Typically we would see a turnaround time of a little under 12 hours for that, and that's also for multiple files. So if you had, let's just say, 20 30-minute files, you would expect them all back in that same 12 hour time period. I think Andrew is doing files that are more in the 60 minute range. And so if that's the case, then typically what we see is about 24 hours. Again, that's a really average number. That's our standard turnaround time, which you pay a dollar per minute for. And so with that you would see around a 24 hour turnaround time, but more than likely lower if we were to look at all the data that we have at Rev. But Andrew, what's your experience been?

Andrew Sevillia

Yeah, you know, I think when I get the emails back from Rev that says we got your order, it typically says you should receive your file back in about 24 hours. And I've seen anything from three hours to eight hours, sometimes as long as 12, but typically it's under 24 hours. Again, it continues to surprise and delight me that I get the transcripts back so quickly.

Nick Black

Yeah, that's great to hear that. That's very good. Do we have any other questions on the docket? We will give it a second. Andrew, we'll give it a second to see if we have another question, but what may kind of be a funny thing to talk about is, like I said before Rev has an automated solution. I know you mentioned that a lot of providers provide an automated solution. We all kind of joke internally, whether it's our solution or somebody else's solution to see what the computer comes up with. Do you have any funny instances of what a computer transcript or an automated transcript came up with for you?

Andrew Sevillia

Yeah, I don't know that I have a funny one. But what I have noticed is with some of the automated, like when we were using our web conferencing automation service, what I would get is a lot of like indistinguishable. It would just be like in brackets, it would say like just some word that indicated that the AI or whatever couldn't understand what that word was. And so, again, I would have to go back and listen to the audio to try and understand what word was said and then kind of fill in the blanks in terms of that automated transcript that I got back. So I would say, it's not so funny, but it was kind of like a hassle, more of a pain.

Nick Black

Yeah, can totally understand that. All right, well it looks like we don't have any more questions, so we'll probably go ahead and wrap things up here. Really quick before we go, we will be sending out both the link to this meeting or the recording of this meeting afterwards. You'll have access to also the coupon in there for you to use if it's something you're looking to try out Rev for or if you're looking to try out Rev, we'll have easy access for you there. And, of course, if you have more questions, please feel free to reach out.

There's multiple ways to do that by accessing the website or by reaching out directly to me. And to put my information out there really quick. I should have this, well maybe not. Here we are. I'll share this coupon or the link really quick as well as contact information. So I don't think you can see it, yep there is the link if you're trying to grab that really quick off the screen. And then also, feel free to contact me if you have questions. If you have questions for Andrew outside of the webinar, please feel free to contact him as well. I'll let this sit for a second, but other than that please feel free to hop. Thank you so much for joining us today.